Why Your Logo Is Hurting Your Brand

You can — but free tools create generic logos that look like everyone else's. Your logo needs to be unique and ownable.

• Free tools use the same templates thousands of others use
• They rarely give you vector files (which you need to scale the logo properly)
• Canva logos: Fine for day one, but as you grow, a generic logo hurts your credibility
• A custom logo from Fiverr starts at $10 — often cheaper than a Canva Pro subscription

A great logo works in black and white, scales from a favicon to a billboard, and is memorable after one glance.

• Simple: Think Nike, Apple, McDonald's — all incredibly simple
• Relevant: It should hint at what you do or how you make people feel
• Timeless: Avoid trends — a good logo lasts 10+ years
• Versatile — it should work on dark and light backgrounds

This is where most people get burned. Always ask for these specific files before paying.

• SVG or AI file: The vector source — scales to any size without blurring
• PNG with transparent background: For websites and social media
• Black version + white version: For different background uses
• Full color version — the main logo you'll use everywhere

You don't need to spend thousands. Here's a realistic breakdown:

• $10–$30: Simple text-based or icon logo, good for starting out
• $30–$100: Custom illustrated logo with multiple variations and file formats
• $100+: Full brand identity — logo + colors + typography + usage guide
• Always check reviews and portfolio before ordering — price doesn't always equal quality